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Our Leadership Team

BRAD TOLKIN
Co-Chairman / CEO
World Travel Holdings

JEFF TOLKIN
Co-Chairman / CEO
World Travel Holdings

JAMIE CASH
SVP, Technology

DAVID CROOKS
SVP, Product & Operations

DEBBIE FIORINO
SVP, CruiseOne/Cruises Inc. and Human Resources

DON GRAFF
Chief Financial Officer

JEFFREY SHEROTA
SVP, House Brands

JEFF SMITH
SVP, Customer Care & Luxury Travel Holdings


JAMES COLE
Managing Director
Cruise Division
World Travel Holdings (UK)


BRAD TOLKIN / JEFF TOLKIN
Brad and Jeff Tolkin serve as Co-Chairmen/Co-CEOs of World Travel Holdings. They each have more than 30 years of experience as an operating executive in the travel industry. Prior to co-founding World Travel Holdings in 2005, the Tolkins owned and operated Travel Impressions, one of the country's most successful privately held travel wholesalers. Under the Tolkins' leadership, Travel Impressions was profitable for 22 consecutive years and successfully operated such prestigious industry brands as Pan American Holidays, Eastern Vacations, Continental Vacations, and Virgin Atlantic Vacations. In 1992, the Tolkins acquired Empress Travel, a retail travel agency with 40 stores, and expanded the chain to include more than 100 locations.

Travel Impressions and Empress Travel were both sold to American Express in 1998. During the Tolkins' tenure at American Express, they successfully transitioned both operations to wholly owned subsidiaries of American Express®.

Brad and Jeff were elected to the Cruise Line International Association Hall of Fame in 2014.

Brad holds a BS from Cornell University, and Jeff holds a BA from Columbia College and a JD from Columbia Law School.

JAMIE CASH
Jamie Cash serves as World Travel Holdings’ Senior Vice President of Technology and is responsible for all of the company's technology functions, including software development and technical services support. Under Cash's leadership, World Travel Holdings will continue to maintain and provide the most cost-effective and innovative technology solutions in the travel industry. Cash joined World Travel Holdings/NLG in 2001 as Director of Technical Architecture. Prior to joining WTH/NLG, he held technology leadership roles at several start-up ventures and consulted in the financial services industry for Andersen Consulting (now Accenture). Cash is a graduate of Amherst College.

DAVID CROOKS
David Crooks serves as Senior Vice President of Product & Operations. Crooks is responsible for overseeing the growth and profitability of all cruise and land sales through its various distribution channels as well as for overseeing all supplier relationships. He has been with World Travel Holdings/NLG since NLG's inception in 1986 and has held a variety of positions including Director of Sales and Training. Crooks began his career in the travel industry as a tour director for Paragon Tours and Travel and then served as its Director of Tour Escorts. He also worked for the St. Moritz-on-the-Park, New York, NY, and for Cunard Line as a member of the onboard cruise staff. Crooks is a graduate of Niagara University. 

DEBBIE FIORINO
Debbie Fiorino serves as Senior Vice President of CruiseOne/Cruises Inc. and Human Resources. As SVP of the CruiseOne and Cruises Inc. brands, she is responsible for continuing to grow the company’s franchisee and independent contractor agency base while providing exceptional support for these agents. In her role as SVP of HR, Debbie oversees Corporate Communications, Public Relations, all Human Resource functions and Talent Development. With more than 25 years of experience in business and leadership, Debbie offers expansive knowledge in driving strategy and plans for growth and success. Since joining the company in 2002, she has served as Benefits Manager, Director of Total Rewards & Corporate HR, and Vice President of Human Resources. Prior to joining World Travel Holdings, she served at companies including KaBloom, Bertucci’s Corporation (NE Restaurant Company) and Medical Diagnostics, Inc. Debbie holds a BS from the University of Massachusetts/Boston.

DON GRAFF
Don Graff serves as Chief Financial Officer. He is responsible for all finance functions including reporting, budgeting, expense control, and accounts payable & receivable. Graff has worked in finance for more than 20 years. Since joining World Travel Holdings/NLG in 2003, he has served as Controller and Director of Finance. Prior to joining the company, he was Director of Finance for Genuity and Director of Business Analysis for GTE Corporation. Graff holds an MS in Accounting from Southern New Hampshire University and is a graduate of the University of Nebraska. 

JEFFREY SHEROTA
Jeffrey Sherota is Senior Vice President of House Brands at World Travel Holdings. He has P&L responsibility for all eight House Brands which include CruisesOnly, Cruises.com, CheapCruises.com, Vacation Outlet, Cruise411, LuxuryOnly, River Voyages, and Rooms.com. He also oversees Cruiseline.com, a cruise review website and social community for cruisers. Jeff celebrated 20 years of employment at World Travel Holdings in May of 2012, which included service at Travel Services International, MyTravel, and National Leisure Group. He is a graduate of Colgate University. 

JEFF SMITH
Jeff Smith serves as Senior Vice President of Customer Care & Luxury Travel Holdings. He oversees the operation of a 99 percent virtual salesforce of travel agents located across the U.S., and all offline individual sales of mass-market cruise, land and villa vacations for the company's owned, partner and villa brands. Smith also is responsible for Luxury Travel Holdings, the company’s villa division, including full P&L accountability and all of the teams within that group. Smith joined World Travel Holdings/NLG in 1993 as a Vacation Consultant. Throughout his tenure at World Travel Holdings/NLG, he has held various positions in Sales and Sales Center Management. He is a graduate of Nasson College.

JAMES COLE
James Cole is Co-Founder and Director of World Travel Holdings UK, a UK subsidiary of WTH. His role includes overseeing the cruise holiday side of the UK business. Prior to starting his business venture with Mal Barritt in 2008, he worked for MyTravel UK for 11 years, primarily in the cruise division and later as Managing Director of the cruise retail arm. Having always wanted to start his own business, the merger of MyTravel and Thomas Cook acted as a catalyst for this, along with being fortunate enough to meet the perfect complementary business partner in Mal Barritt when working at MyTravel. Cole holds a BA (Hons) in Business and Innovation, along with an MBA. He was also named Young Entrepreneur of the Year by EN Magazine in 2010 and Young Entrepreneur of the Year by the British travel industry's Hall of Fame in 2011.